Innovation is essential to the long-term success of any company. Yet for many, the journey is a painful one—often ending in failure. Organizations frequently struggle to design and implement product, service, or process innovations that meet the four essential criteria for success: desirability, feasibility, scalability, and viability.

Built on over a decade of hands-on experience—with its fair share of success and failure—the Digital Innovation Canvas is a practical guide to help teams think through digital innovation. It is designed to increase the likelihood of successfully designing, implementing, and scaling winning solutions to real-world challenges and emerging opportunities.

The world of mobility stands at a pivotal crossroads, requiring urgent change to reduce its harmful impact on our environment and society while preserving its many benefits. By harnessing the potential of ubiquitous connectivity, artificial intelligence, business model innovation, and vehicle electrification, we can envision a future where mobility is increasingly contextual, multimodal, and fleet-driven. In this future, mobility harmonizes with its urban environment and succeeds in moving more people and goods with fewer vehicles.

This future is supported by a complex ecosystem of traditional enablers, such as vehicle service networks, insurers, and financiers, alongside emerging orchestrators like fleet and transport management solutions, mobility services aggregators, and intelligent traffic systems. Unfortunately, while most of this ecosystem’s building blocks already exist today, the future of mobility remains distant because each player operates in isolation, optimizing within but not beyond their often narrow scopes.

At its core, however, mobility is a complex optimization challenge with many variables and constraints that requires open data sharing across the ecosystem to solve for the optimum. To many companies, data sharing still feels like giving up on some often undefined and future monetization opportunities. However, imagine what we stand to gain, both individually and collectively, if all available data could be used to unlock new value pools that offer radically new products, services, and experiences to people, shippers, and fleets.